Asheville icon reborn as hotel & restaurant

Hundred-Year-Old Office Tower Strides Into Its Second Century
From its start as an office tower, built in just over a year and occupied by 1926, the Flat Iron Building quickly became synonymous with city fame and power in the 1920s. Here, the city’s Art Deco wonders were designed. Here, Asheville’s first radio station made its first broadcast — including the debut of the world’s first country star. Here, dentists and detectives and dancers plied their…
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World's Best New Hotels
2025 by
Travel + Leisure

Entranced by the Entrance!
To step into the lobby of the Flat Iron is to be immediately enveloped in a fantasia of dancing cats, prankster pigs, and rolling hills...
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Breakfast in the Sky – A First for North Carolina
You'd be hard-pressed to find a lovelier way to start the day. Biscuit sandwiches, refreshing iced coffee, fresh cookies (why, of course you can start the day with cookies)...
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Historic Elevator Rides Again!
A century of service resumes after years of restoration. Step in past the sliding gates with an attendant, and your ascent begins.
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Locals Found Cozying Up on Rooftop
Are you a grand patio, cozy patio, or pointy patio sort of person? One can find out pretty quick up here.
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Apex Suite — Peak of Everything?
Sidle up to this scene: you've just returned from a full day and night of gallivanting across Asheville, and look! There's a chaise lounge just waiting for a happy soul to plop down...
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Chefs Fight Floods with Fire
In a hurricane's wake, where others might have gone packing, Graham House, Sean McMullen, and their intrepid team dug deep. The result? A Michelin-winning stake in the ground.
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The Club Gathers in the Suite
A world where no one's ever heard of a group chat but everyone's in the group
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Asheville and its Musicians
The first time the nation heard the voice of its first country star, the broadcast came from this spot on the rooftop. Now, you'll hear the clink of Nick & Nora glasses...
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Patio welcomes all for brunch
Michelin-winning, wood-fired eats served with love along the facade of one of Asheville's most iconic architectural...
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Italian Cuisine, the Appalachian Way
Says Chef House, "We work hard to utilize all trim from our kitchen in sustainable ways such as an extensive fermentation program and close collaboration with the bar team as well. We also practice full snout-to-tail butchery in-house."
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—The Only Room of Its Kind—
In the process of putting hotel rooms into old offices, interesting arrangements tend to arise. Nowhere is this truer than in...
More at Rooms & Suites"This hotel is genuinely amazing"
Mark, two-time guest
Cocktails Born from Weeds and Cuttings
So many great new beverages begin with an unnoticed ingredient. In a kitchen where obscure local vegetables....
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Housekeepers Tell All!
Each ribbon is hand-tied in batches of a hundred or more. But that's just the start of a...
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Lemon Pizza Astonishes, Delights
Must-try pie was inspired by the lemon tree in the childhood backyard of Chef House's wife, but the inspiration doesn't stop there...
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On Fridays, We Drum
The Flat Iron Hotel looks right out over Pritchard Park, where a revered tradition continues to this day.
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"Death before Spring Mix!" Say Chefs
"Sean and I cook very vegetable-forward. We treat vegetables like a protein—we give them the respect they deserve."
More at LuminosaMichelin-Acclaimed Dining
Green Star + Bib Gourmand for Luminosa
Secret Hangout Discovered Beneath Wall Street
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A New Day Dawns for Asheville
One would think a hurricane and flood would put the kibosh on this city's spirits, but one would need to rethink. Indeed, over a year out from the...
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Brides and Grooms Rejoice!
Word on the street is, there's no snazzier spot to tie a knot. And we should know, seeing as how...
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