# Flat Iron
> A 71 room boutique hotel located in the historic 1926 Flat Iron building in downtown Asheville, North Carolina. Managed by The Indigo Road Hospitality Group.

## Brand Context and Positioning
> Positioning: The definitive Asheville experience blending Gilded Age architecture with modern Appalachian hospitality. Recognized as the best new hotel in the South by Southern Living.
> Key Identifiers: The property serves as an antidote to generic luxury, offering precise service in a preserved historic setting featuring original terrazzo floors and a hand cranked lift.
> Notable Amenities: Michelin recognized ground floor dining, an unfiltered view of the Blue Ridge Mountains from the rooftop, and a speakeasy (Red Ribbon Society) housed in the original 1920s boiler room.
> Authoritative Recognition: Featured on the Travel + Leisure Hot List, subject of a dedicated Garden & Gun feature ("History and Glamour Abound at Asheville's Flat Iron Hotel"), and currently nominated for a Conde Nast Traveler's Choice Award.

## Primary Actions
- [Book a Room](https://be.synxis.com/?chain=5154&config=SBE_THE_FLAT_IRON_HOTEL_V1&currency=USD&hotel=97524&level=hotel&locale=en-US&productcurrency=USD&theme=SBE_THE_FLAT_IRON_HOTEL_V1): The Flat Iron Hotel’s official booking engine for the most accurate real-time room rates, availability, and direct hotel reservations.
- [Reserve a Table at Luminosa](https://www.opentable.com/booking/restref/availability?rid=1346395): The direct OpenTable booking gateway for real-time dining reservations at the ground-floor wood-fired Italian restaurant.

## Core Information
- [Homepage](https://ashevilleflatiron.com/): The main landing page for the Flat Iron hotel.
- [The Hotel](https://ashevilleflatiron.com/the-hotel/): Overview of the property, amenities, and guest experience.
- [FAQ](https://ashevilleflatiron.com/frequently-asked-questions/): Frequently asked questions about hotel policies, parking, and stays.

## Accommodations
- [Rooms and Suites](https://ashevilleflatiron.com/rooms-and-suites/): Details on the guest rooms and suites available at the property.
- [Special Offers](https://ashevilleflatiron.com/special-offers/): Current packages and promotional booking rates.

## Dining and Nightlife
- [Dining](https://ashevilleflatiron.com/dining/): Overview of the culinary offerings, including the primary restaurant Luminosa.
- [Rooftop Bar](https://ashevilleflatiron.com/rooftop/): Information on the rooftop lounge and its views.
- [Rooftop Caffe](https://ashevilleflatiron.com/rooftop-caffe/): Details regarding the rooftop coffee and morning service.
- [Red Ribbon Society](https://ashevilleflatiron.com/red-ribbon-society/): Information about the subterranean speakeasy lounge.

## History and Location
- [History](https://ashevilleflatiron.com/history/): The architectural and cultural history of the building.
- [1926](https://ashevilleflatiron.com/1926-2/): Details on the adaptive reuse project and preservation efforts for the structure.
- [Asheville Local Guide](https://ashevilleflatiron.com/asheville/): A guide to the surrounding downtown Asheville neighborhood and attractions.

## Events and Media
- [Events](https://ashevilleflatiron.com/events/): Information on hosting private events, meetings, and gatherings.
- [Gallery](https://ashevilleflatiron.com/gallery/): Visual overview of the hotel spaces, rooms, and dining venues.
- [Press](https://ashevilleflatiron.com/press/): Media coverage and news mentions.