

Press
"The word on the street is..."
When the reporters come to rest under this copper-ridged roof, they come away with a lot to say.
"Luminosa Among Restaurants of the Year"
"Luminosa, set in the ground floor of a historic landmark reimagined as a boutique hotel, merges Italian-style dishes with Appalachian ingredients, helping to set the Asheville restaurant apart in its brief time on the dining scene..."
Read the Rest"This New North Carolina Hotel Has Epic Mountain Views And One Of The Year’s Best Restaurants"
"If western North Carolina is on your travel horizon this fall, book a stay at one of Asheville’s newest—and oldest—properties, The Flat Iron Hotel. Located downtown in an iconic historic 1920s-era building..."
Read the Rest"Graham House Honors His Appalachian Roots at Luminosa"
"Graham House candidly admits he never expected to work in a hotel restaurant before Luminosa, having built his chef’s resume centered around small, local independent concepts..."
Read the Rest"History and Glamour Abound at Asheville’s Flat Iron Hotel"
"A painstaking restoration pays homage to the fascinating life of the downtown 1926 art deco building—and brings in a new, buzzy energy"
Read the Rest"This Asheville restaurant seamlessly blends Appalachian ingredients with Italian flavors"
"Italian immigrants left their mark on the region and now, years later, Luminosa in Asheville is honoring those who came before us, fusing Appalachian and Italian-American fare..."
Read the Rest"Appalachia Meets Italy at Asheville Newcomer Luminosa"
"The newcomer is the work of Charleston-based Indigo Road Hospitality Group, which has multiple restaurants all along the East Coast. Still, Luminosa is very unique to its Blue Ridge environment..."
Read the Rest"Christmas Star tradition returns, shines over Asheville 'in a time of uncertainty'"
"On Dec. 3, The Flat Iron Hotel lit up the downtown skies with a handcrafted, illuminated star inspired by an art installation previously erected to encourage goodwill and cheer 95 years ago..."
Read the Rest"The historic Flat Iron building to reopen as boutique hotel, reservations now open"
"An extensive renovation project to breathe new life into a historic landmark is concluding in downtown Asheville. This spring, a new adaptive reuse boutique hotel occupying the site will welcome its first guests..."
Read the Rest"All the Stars in The MICHELIN Guide American South 2025"
"Executive Chef Graham House and his team strive for zero-waste, butchering whole cows in-house, and sourcing from local farmers' markets..."
Read the Rest"Asheville Ranks #3 in Best Towns to Visit in America, 2025"
"New hotels, including The Flat Iron in a wedge-shaped 1926 skyscraper, highlight the city’s recent boom as a destination. Up top, there’s a rooftop bar with Blue Ridge views, and down below, a basement speakeasy..."
Read the Rest"You Might Feel Like You’ve Stepped Into ‘The Gilded Age’ In This Southern City"
"It's easy to imagine a life like Bertha and George Russell here."
Read the Rest"How to Pickle Just About Anything"
"Asheville chef Sean McMullen offers insight into the pickling life and shares how to make your own flavored vinegar (it’s easier than you think)"
Read the Rest"The 20 Best New Restaurants in the South, According to our Editors"
"Serving up a unique blend of Modern Appalachian and Italian fare and located in the new Flat Iron Hotel, Luminosa is twinkly, warm, and inviting to locals and travelers..."
Read the Rest
