Last Updated: January 9, 2026
Information We Collect
We collect information to provide you with a high quality hospitality experience. This happens in three ways:
- Information You Provide: This includes your name, email, phone number, mailing address, and payment information provided during booking or registration.
- Offline Collection: We collect information during your physical stay at The Flat Iron Hotel, such as government issued identification (drivers license or passport), vehicle information for parking, and guest preferences.
- Automatic Collection: When you use our website, we automatically collect technical data such as your IP address, browser type, and how you interact with our site through cookies and tracking pixels.
How We Use Your Information
We use your data for the following purposes:
- Reservation Fulfillment: To process your transaction and manage your stay.
- Communication: To send you pre arrival information, stay receipts, and post stay surveys.
- Marketing: If you opt in, we may send you news and special offers. You can unsubscribe at any time.
- Safety and Security: To protect our guests, staff, and property through secure payment processing and identity verification.
Third Party Data Sharing
We do not sell your personal information. However, we do share data with trusted partners to operate our hotel:
- Booking and PMS Partners: Your data is shared with our booking engine and Property Management System (PMS) to facilitate your reservation.
- Service Providers: We work with vendors for website hosting, email marketing, and payment processing. These parties are contractually obligated to keep your information confidential.
- Legal Requirements: We may disclose information if required by law or to protect the safety and rights of the hotel and its guests.
Cookies and Targeted Advertising
Our website uses cookies to enhance your experience and analyze traffic. We may also use third party advertising cookies (such as Meta or Google) to show you relevant ads based on your interests.
- Your Choice: You can set your browser to refuse cookies or alert you when they are being sent.
- Global Privacy Control: Our website recognizes “Do Not Track” signals and similar browser based privacy preferences.
Your Rights and Choices
Depending on your residency, you may have the following rights regarding your personal data:
- Access: The right to request a copy of the data we hold about you.
- Correction: The right to request that we fix inaccurate information.
- Deletion: The right to request that we delete your personal data, subject to legal retention requirements for financial records.
- Opt Out: The right to opt out of targeted advertising or the “sharing” of your data for marketing purposes.
To exercise these rights, please contact us at the address provided below.
Data Security and Retention
We implement industry standard security measures, including SSL encryption for all sensitive transactions. We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by North Carolina law for tax and business record keeping.
Children’s Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children under 13 in compliance with COPPA.
Changes to This Policy
We may update this policy periodically to reflect changes in law or our business practices. Updates will be posted on this page with a new “Last Updated” date.
Contact Us
For questions or to exercise your privacy rights, please contact:
The Flat Iron Hotel
20 Battery Park Ave Asheville, NC 28801
Email: theflatiron@theindigoroad.com
Phone: 828-579-2106